Mythological representation in popular culture today
- Julie Reid
- Feb 6
- 1 min read
Abstract
Mythologies that reside and operate within popular culture representations and the mass communications media reveal valuable insights into the way in which audiences are conditioned to interact with the social world. These myths require critical attention, and an understanding of contemporary myths should be established, as myths (being residents of the popular mass media) are decoded on a near constant basis by audiences.
This article addresses selected mythological representations in popular culture mass media, in order to examine the nature and societal functions of myths. Part of the importance of deconstructing contemporary myths is constituted by the myth's fictional content. While myths function to inform individuals of acceptable societal behaviour and contribute to an ordered social environment, they can also function negatively to represent negative connotative meanings about certain social groups or issues.
The importance of myth is therefore paramount, but the wealth of mythical nuances that could potentially receive critical attention is multitudinous. This article aims simply to uncover some insights into mass media mythological functionalities as a starting point for investigation.
Citation:
Reid, J. 2007. Mythological representation in popular culture today. Communicatio: South African Journal for Communication Theory and Research 33(2): 80-98.